WeSC hearts Montreal

Saw this as I was walking home today and couldn't help share with you my excitement (and my unskilled photography). It seems that the Swedish streetwear brand will have a flagship store on the corner of Ste-Catherine and Bishop street. Rumor has it that owners from a pretty well known streetwear store a few blocks down are a part of this new endeavor..all to be determined in time. Hmm..wonder if they can have some hot swedish boys work there for my viewing pleasure :)